Accountant for Apps in Herzliya

Who We Are and Who We Help

Ben Or Kook Accountants work with freelancers, licensed business owners and companies in the applications sector in Herzliya and throughout the central region. If you are a developer or entrepreneur in the technology field — whether it's a mobile application, digital platform or SaaS service — you know that the accounting side is not simple. Between tax advance payments, periodic reporting, freelancer payroll and annual reports — that is a lot of work alongside coding.

What sets us apart: we understand the dynamics of technology businesses. This is not about retail or classic services. In the applications field there are specific expenses (servers, licenses, cloud storage), revenue that can fluctuate in the early months, and tax objectives that require advance planning.

In Herzliya and the surrounding area — the center of technology in Israel — we help dozens of business owners and developers stay focused on development, while we manage bookkeeping, tax reporting and annual reports.

What Services Do We Provide to Freelancers and App Developers

Every business owner or independent developer in Herzliya needs proper accounting support. Not just to comply with the law, but to know where you stand financially, avoid tax surprises, and plan next year wisely.

Bookkeeping is the foundation. We track all your income and expenses — from client payments, server fees, to deductions for tools and software. Everything is organized clearly, so at any moment you can see your business's financial status.

The annual report is mandatory for every licensed business operator, and it's far more than just a form. The report shows your profit or loss, tax payments due, and your entitlements to refunds if applicable. We ensure the report is accurate and submitted on time, so you don't face penalties or issues with the tax authority.

Tax planning is something most freelancers don't think about until they must. We help you understand how much tax you're expected to pay, whether there are legal ways to reduce your payments, and what advance payments you need to plan for. This can typically save you unpleasant surprises at year's end.

If you have employees or pay other freelancers, we handle payroll slips, deductions, reporting to National Insurance, and all required documentation. It's more complex than it appears, and an error in a payroll slip can lead to legal issues.

Why We Chose to Specialize in Business Owners and Application Developers

In the technology field, there is a different dynamic from traditional businesses. A developer or entrepreneur building an application works under different conditions: unstable income in the first months, specific technical expenses (servers, licenses, cloud), and sometimes the need for employees or independent contractors. If an accountant doesn't understand this, they won't be able to help you effectively.

In Herzliya, which is the technology center of Israel, we are surrounded by such business owners. Freelancers developing mobile applications, entrepreneurs building platforms, small companies providing SaaS services — these are our clients. This means we understand your needs, risks, and opportunities.

When you work with a firm that knows your field, you don't need to explain everything from scratch. We already know what a cloud server is, why it matters in expenses, and how it impacts tax reporting.

Common Mistakes Freelancers in the App Development Field Make — and How to Avoid Them

In years of working with freelancers and developers, we have seen certain mistakes that repeat themselves. They are not fatal, but they can lead to legal issues, fines, or financial losses.

• Failure to register as a licensed business owner in time. Many developers start working without formal registration, hoping it will be "temporary." The problem: all income during this period can be considered unreported income, and this can lead to very high tax liabilities when an audit occurs. Registration as a licensed business owner is simple, and it is worth doing it right away when you start.
• Failure to separate personal income from business income. When a developer transfers money from a client to a personal bank account, or uses a personal account to pay employees, it creates confusion. The tax authorities do not like confusion. It is better to have a dedicated business bank account.
• Failure to document technical expenses. Servers, licenses, cloud storage — these are legitimate expenses that reduce tax. But you need to have a receipt or invoice. If you pay via credit card or bank transfer, that is usually fine. But you need to keep the documentation.
• Forgetting to update tax advance payments. When the business grows and income increases, the advance payments do not increase automatically. You need to request the tax authorities to increase the advance payment, otherwise at the end of the year you will receive a large tax bill that you did not plan for.
• Failure to update periodic reports. Every licensed business owner must submit a periodic VAT report (usually every two months). If you forget or delay, it can lead to fines. This is a small task that should not be complicated if you have someone handling it.
• Failure to distinguish between a licensed business owner and a limited company. Initially, every developer or entrepreneur thinks that a licensed business owner is what they need. Sometimes, when the business grows, a limited company may be better in terms of tax or legal protection. This depends on the circumstances, and we can help you decide.

How We Help You Start or Improve Your Accounting Services

If you are new to the world of licensed tax practitioners or companies, things can seem intimidating. Many forms, many laws, many deadlines. That is exactly why we are here.

During our first consultation meeting (which is at no cost), we listen to you: what you do, how long you have been doing it, what your expenses are, whether you have employees, and what your needs are. Accordingly, we offer you a solution that fits the size and complexity of your business.

Once you are confident that you want to work with us, we begin with official registration (if needed), collection of all your existing documents, and establishment of a management system that will work well for you. This can be through software, spreadsheets, or our digital portal — it depends on your preference.

After that, we handle everything. You send us invoices, receipts, bank payments — and we organize it all. Every month or every quarter (depending on the agreement), you receive a report on the financial status of your business. And at the end of the year, we prepare the annual report and submit it to the tax authority.

What You Need to Know About Income Tax, VAT, and National Insurance in the Applications Sector

Income tax is the tax you pay on your profit as a self-employed person. It is not a tax on your entire income, but on your income minus legitimate business expenses. In other words, if you earned 100,000 shekels per year but spent 30,000 on servers and software, the tax will be calculated on only 70,000. This is why it is important to document all your expenses.

VAT is a sales tax. If you are a licensed business owner in the applications sector, you generally must charge VAT to your customers. This means you add 17% to the price, and you pay it to the tax authorities. But—and this is important—you can recover VAT you paid on your expenses (such as licenses or servers). This is called "VAT refund," and it can give you money back.

National insurance is a mandatory fee that self-employed persons pay. It covers occupational safety, unemployment, and so on. In the applications sector, you pay for yourself, and if you have employees, you also pay for them.

One point that is not always clear: if you are a licensed business owner and also an employee in another job, you pay national insurance on both incomes. This can be expensive, but it is the law. We can help you understand the tax implications of such a situation.