Accountant for the Marketing Sector in Petach Tikva

Why do marketing freelancers need an expert accountant?

The digital marketing field is growing at a crazy pace. Marketing agencies, campaign managers, marketing consultants, and freelance creatives — all face the same problem: bookkeeping that fits the business dynamics.

In marketing, expenses change every month. Some months have high expenses for equipment, courses, digital tools, and campaigns, while other months see fluctuating income. If you don't track this systematically, it's very easy to miss deductible expenses or leave money on the table when filing taxes.

We frequently see marketing professionals who come to us with chaotic document folders: invoices from cloud storage, expenses on different credit cards, income not yet recorded in the system. When we start organizing, we find all sorts of forgotten expenses — monthly software tools, platform fees, campaign investment funds.

This is exactly where we at Ben Or Cook Accountants can help. In Petach Tikva and its surrounding area, we guide freelancers and companies in the marketing field strategically — from day one of the business through annual reports and tax filings.

What is Included in Accounting Services for Self-Employed Professionals in Marketing?

When you open a Exempt Business or Licensed Business in the marketing field, you have several basic obligations to the Tax Authority and National Insurance. We handle all of this for you.

Monthly Bookkeeping: We track all your expenses and income. Every invoice, every payment, every bank transfer — everything is organized in up-to-date software that you can view in real-time. This is not only good for maintaining order; it also helps you understand the profitability of your business each month.

Annual Report: At the end of the year, we prepare an accurate annual report submitted to the Tax Authority. If you are an Exempt Business, this is a simpler report. If you are a Licensed Business, there is more detailed reporting of expenses. In both cases, we ensure that no expense is left uncaptured.

VAT Reporting: If you are a Licensed Business, you must file periodic VAT reports (typically monthly or quarterly, depending on your choice). We handle this reporting so you do not miss any deadlines.

Tax Planning and Refunds: This is the part that saves you money. We check whether you are entitled to a tax refund, if you have forgotten expenses, and if there are steps you can take to intelligently plan for the coming year.

Typical Scenarios We See Among Self-Employed Marketing Professionals

When speaking with self-employed professionals in the marketing field in Petach Tikva, we see several recurring patterns:

First Scenario: A business owner who has just started. They are still uncertain whether they need to register as a exempt or registered business owner. Should they contribute to a continuing education fund? How much tax do they need to pay? Here we help with planning from the start to avoid mistakes that will be difficult to correct after a few months.

Second Scenario: A business owner already operating for one or two years, but their accounting is chaotic. Invoices are scattered in different folders, expenses are not recorded, and they are unsure if they are overpaying taxes. Here we start by organizing the past, and then maintain advanced order going forward.

Third Scenario: A small company in the marketing field. Perhaps it's a small marketing agency or a partnership of two marketing consultants. Here we need to handle more complex accounting, financial statements, and profit distribution among owners. It is more complex, but this is precisely where we can save you significant money through smart tax planning.

In each of these scenarios, our approach is the same: to understand your business, be available when you need us, and ensure you pay exactly what you owe—no more.

Common Marketing Expenses Often Overlooked

One of the common mistakes we see is that self-employed marketing professionals forget to record their expenses. Not large expenses, but small ones that accumulate. Let's go through some of them:

• Software Tools and SaaS: Canva Pro, Mailchimp, Hootsuite, Google Workspace, Notion, Figma — all of these are monthly subscriptions. If you're using five different tools per month, that's easily 500–1000 NIS per month. This is a completely legitimate expense.
• Courses and Training: A course in Google Ads, a content marketing course, a social media marketing workshop — all count as professional expenses.
• Platform Fees: If you receive payments through PayPal, Stripe, or Wise, there are transaction fees. This is also recorded as an expense.
• Electricity and Internet: If you work from home, you can deduct a portion of your electricity and internet bills. It's not exactly "full electricity" — it's a proportional share of your business use.
• Equipment and Hardware: A laptop, an additional monitor, a podcast microphone, a camera — if it's used for business purposes, it's an expense.
• Travel and Visits: If you travel to meet with a client, fuel or public transportation costs — that's an expense.

The point is that all of these are legitimate expenses. The problem is that people forget about them or don't know they can deduct them. When we sit down with a marketing professional, we go through a list like this and say: "This one? Yes. This one? Yes. This one? Let's check." It's not excessive — it's simply accurate.

Income Tax and National Insurance for Marketing Professionals

When you are a self-employed professional in the field of marketing, you pay two main figures: income tax and national insurance.

Income Tax: This depends on your income. If you are an exempt professional (income up to a certain amount), you pay little or no tax. If you are a licensed professional (higher income), you pay tax at a higher rate. Your annual report is calculated according to your net income (income minus expenses).

National Insurance: This is somewhat more complicated because it does not depend on your income — it is a fixed amount you pay each month. If you are a self-employed professional, you pay national insurance contributions at a certain rate of your income, with a minimum amount and a maximum amount.

What is important to know: your expenses reduce your income tax, but they do not reduce your national insurance. This means that if you want to plan your taxes wisely, you need to choose between expenses that reduce income tax and expenses that may not be beneficial for you to make. This is exactly where accounting advice like ours helps.

Why Choose Ben Or Kook Accountants in Petah Tikva?

We are not a large firm with hundreds of clients where you never see your accountant. We are a small and professional firm in Petah Tikva, specializing in self-employed individuals, business owners, and small companies in fields such as marketing, technology, and consulting.

When you come to a meeting with us, you speak with an accountant—a real person. Not with a secretary, not with an automated response system. We listen to your problem, we explain the solution in a language you understand, and we help you make sound decisions.

Our service is also digital. You don't need to come to the office with a folder of documents. You can upload invoices to the cloud, send us photographs, schedule a Zoom meeting. We are in 2026 — we work as we should.

And as we mentioned, your first meeting with us is free of charge. You don't pay to talk with us. We want to understand your business, and if we can help, we will give you a clear plan.

How to Get Started — Three Simple Steps

Step 1: Free Initial Consultation Meeting. You schedule a meeting with us (in person or via Zoom), and we listen to your story. What are you doing in marketing? What are your needs? What are your pain points? We are not trying to sell you anything in this meeting — we want to understand.

Step 2: Customized Proposal. After the meeting, we prepare a proposal that suits your needs. This could be monthly bookkeeping, annual reports, tax planning, or a combination of everything. We give you a clear price and also a description of exactly what we do.

Step 3: Getting Started. If you agree, we begin. You upload your files (invoices, payslips, documents), and we start organizing. Within a few days, you already see that things are in order.